T-Mobile | Library Assets | Production

T-Mobile wanted a system of retail broadcast work that highlighted their challenger positioning, was music-driven, was immediately recognizable and affordable to produce - and perhaps most importantly - quick to market with an offer. A language of black / white photography + video overlaid with bold magenta type and graphic animations was developed. A large library shoot with photography & video was produced about every 6 months to ensure new products were captured. We ultimately created scores of these effective retails ads; below are a few of my favorite examples.